Field notes
Small-business math, made useful.
Short, original explanations for the numbers behind everyday decisions.
Gross Profit vs Net Profit: A Practical Guide
Learn the difference between gross and net profit, why both matter, and how to read each number in a small business.
Read guide →GuideHow to Price a Product for a Healthy Margin
A calm, practical method for setting prices from costs, customer value, and the margin your business needs.
Read guide →GuideBreak-Even Point: Find the Sales You Need
Calculate the sales volume or revenue that covers your fixed costs before profit begins.
Read guide →GuideMarkup vs Margin: The Difference That Changes Your Price
Understand the two percentages, convert between them, and avoid common pricing mistakes.
Read guide →GuideContribution Margin for Better Decisions
See how each sale contributes to fixed costs and profit, with examples for services and products.
Read guide →GuideSmall Business Cash Flow Basics
A straightforward guide to timing, runway, working capital, and decisions that protect cash.
Read guide →GuideUnit Economics for Small Businesses
Use per-customer revenue, variable cost, and contribution to test whether a product or service can scale.
Read guide →GuideHow Discounts Affect Profit
Model the extra volume a discount must create to preserve gross profit dollars.
Read guide →